About Us

Built on Experience. Driven by Results

Fractional CMO leadership and growth systems designed to help brands scale profitably, sustainably, and with purpose.

Bobby Reger

Founder & Fractional CMO | Driving Force Digital

Bobby Reger is a marketing and ecommerce executive with more than 15 years of experience helping brands and portfolio companies scale profitably through data-driven growth systems.

He has helped multiple brands grow from early traction to national recognition, leading marketing teams for 7-figure and 8-figure brand in the DTC, marketplace, and retail Space.
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He also specializes in partnering with private equity and venture-backed operators to modernize digital infrastructure, improve acquisition efficiency, and build repeatable frameworks for sustainable revenue growth.

Bobby has led marketing and ecommerce functions across DTC, marketplace, and retail channels for multi-brand portfolios at Camco Manufacturing, Odeko, and Elements Brands. His work has included leading brand transformations, launching new revenue streams, and developing cross-channel measurement systems that connect marketing performance to financial outcomes.

At Driving Force Digital, Bobby combines executive-level strategy with hands-on execution to help emerging brands, SMBs, and portfolio companies build scalable, profitable growth engines.

Alex Amos

Co-Owner & COO BTR Media / Retail Media & Ecommerce Marketplaces Expert / DFD Advisor

Accomplished e-commerce marketing expert and co-owner, COO of BTR Media, a leading retail media agency managing over $150MM in media annually for it’s clients.

A Decade of experience in the industry spanning everything from full-cycle channel management on Amazon to managing search & programmatic media buys across Amazon, Walmart, Instacart, Kroger, The Trade Desk and more.

A diverse background across disciplines working with clients of all sizes (SMBs to Enterprise) and verticals, allows Alex to bring the most relevant up-to-date strategies for scaling your business.

Whether its dominating market share in your category, or increasing ROAS on your media efforts, we’ll develop the plan to meet your goals together.

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Built on drive and ingenuity

The same qualities that built Driving Force Digital are the ones we use to scale our clients' success. Every project, partnership, and strategy is designed with one goal in mind: measurable, profitable growth.

90%+

Client success rate across engagements

100s

Of projects led from strategy to execution

$100M+

In profitable paid customer acquisition managed

50+

Trusted partners we've worked to support

Strategy & Messaging Matter

Clear strategy and precise messaging are what separate brands that grow from those that stall. We help clients define what makes them different, communicate it with clarity, and turn it into scalable marketing systems.

Branding & Positioning
Differentiation
Value Propositions & Selling Points
Objection Handling

All services

Only Focusing On Part Of The Funnel?

Growth doesn’t come from optimizing one piece of the funnel. It comes from aligning strategy, development, and execution to work together. We build foundations that connect every stage of the customer journey so each channel drives measurable impact.

Strategy

Development

Execution

The four-step growth framework trusted by our clients

01.

Audit & Analysis

We start by identifying performance gaps, inefficiencies, and missed opportunities across your marketing and growth systems. You’ll see exactly where money is being wasted and where to focus next.

02.

Acquisition Channels

We evaluate your current acquisition mix, analyze performance data, and identify new opportunities to diversify and scale customer acquisition profitably.

03.

Funnel Optimization

We refine and rebuild your funnel to eliminate drop-offs, reduce friction, and create seamless paths to conversion that maximize efficiency and ROI.

04.

Tailored Growth Plan

We deliver a custom, data-backed roadmap that aligns with your goals and sets your business up for scalable, repeatable growth.